7 Steps of the Order Fulfillment Process

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Order fulfillment is a critical business process involving the steps taken to deliver a product to a customer after a sale.

It begins with receiving inventory from various sources, including third parties, other company departments, or a warehouse. It encompasses everything from inventory management, order processing, packing, shipping, and managing returns.

Efficient order fulfillment is key to customer satisfaction and loyalty, as it directly impacts the customer’s online shopping experience.

Optimizing this process through strategies like automation or outsourcing can help businesses meet customer expectations and maintain a competitive edge.


7 Steps of the Order Fulfillment Process


Receiving Inventory


Receiving inventory is the initial stage of the order fulfillment process. In this, goods arrive from a manufacturer or supplier and are added to a business’s stock.

Proper management of this stage is essential to avoid stock discrepancies that could disrupt the entire fulfillment process. Best practices for receiving inventory includes:


  • Establish a clear receiving process with detailed procedures and checklists.
  • Train employees thoroughly on the inventory receiving process.
  • Schedule deliveries to avoid overwhelming the receiving area and staff.
  • Inspect goods upon arrival for damage or discrepancies.
  • Verify delivery against purchase orders and packing slips.
  • Use technology like barcode scanners to speed up the receiving process.
  • Promptly input new inventory data into the inventory management system.
  • Regularly audit receiving processes to identify areas for improvement.
  • Maintain a clean and organized receiving area to prevent errors and misplacements.
  • Use a First-In, First-Out (FIFO) system to rotate stock and avoid spoilage.

Inventory Storage


Inventory Storage


Inventory storage refers to the organized keeping of goods in a warehouse or other storage facility until they are needed for order fulfillment.

Effective inventory storage is not just about having space to store products; it’s about maintaining optimal conditions to preserve product quality and implementing systems for all inventory levels. Effective methods for inventory storage include:


  • Using vertical space to maximize storage capacity.
  • Organizing items based on the frequency of use, with frequently used items more accessible.
  • Implementing a First-In, First-Out (FIFO) policy to prevent stock from becoming obsolete or spoiling.
  • Grouping similar items to make them easier to find.
  • Keeping aisles clear and wide enough for equipment and personnel to move safely.
  • Labeling shelves and bins clearly and accurately for easy identification.
  • Regularly cleaning and maintaining storage areas to prevent damage to inventory.
  • Using pallets, bins, or shelving appropriate for the items’ size and weight.
  • Implementing a warehouse management system (WMS) to streamline storage and retrieval.
  • Segregating hazardous or special handling items by regulations.


Order Processing


Order processing is the step in preparing a customer’s order for shipment. This is a crucial stage as it directly affects order accuracy and delivery time, which significantly influences customer satisfaction. The order processing stage involves:


  • Receiving and recording the customer order.
  • Checking inventory availability for the ordered items.
  • Reserving or allocating the items in the inventory system.
  • Generating a pick list or work order for warehouse staff.
  • Picking the items from the warehouse shelves.
  • Verifying the picked items against the order.
  • Packaging the items for shipment.
  • Generating shipping and customs documents if necessary.
  • Labeling the package with shipping information.
  • Arranging for pickup or delivery with a courier or shipping service.

Picking Items


Picking Items


Picking involves locating and collecting the specific items ordered by a customer from the inventory. Efficient picking is critical to ensure order accuracy and speed up the fulfillment process. Techniques for efficient picking include:


  • Implementing a Warehouse Management System (WMS) to optimize pick routes.
  • Using batch picking to fulfill multiple orders simultaneously.
  • Organizing items by popularity to minimize travel time.
  • Implementing zone picking where pickers are assigned specific areas.
  • Using automated picking systems like carousel or robotic pickers for high-volume operations.
  • Ensuring clear, accurate labeling of all inventory for easy identification.
  • Providing pickers with proper equipment, such as carts or handheld devices.
  • Training pickers on the layout of the warehouse and efficient picking procedures.
  • Implementing a “pick-to-light” or “put-to-light” system for faster item identification.


Packing Orders


Once items are picked, they must be securely packed for shipping. The packing step is critical as it protects the product during transit and provides customers with a positive unboxing experience. Effective packing order steps involves:


  • Review the order details thoroughly to ensure you’re packing the correct items.
  • Gather the items from the order, cross-referencing with the order details.
  • Choose an appropriate box or package that fits the items securely without wasting space.
  • Use sufficient protective material to prevent damage during transit.
  • Place the items in the box, ensuring the heaviest items are at the bottom, and the lighter ones are on top.
  • Include any necessary documents inside the box, such as invoices, packing slips, or shipping labels.
  • Seal the package securely with packing tape, covering all edges and seams.
  • Affix the shipping label clearly on the outside of the package.
  • Double-check the delivery address and return address on the shipping label.




Shipping is the process of dispatching the packed order to the customer. Timely and efficient shipping is vital for maintaining customer satisfaction and trust. Shipping methods vary based on cost, delivery speed, and the nature of the goods being transported.

Choosing the right method requires balancing customer expectations and operational costs. Potential challenges in shipping include delays, lost packages, or high shipping costs.

These can be mitigated by using reliable shipping partners, providing customers with tracking information, and exploring various shipping options to find the most cost-effective solution.


Returns Processing


Returns processing involves managing goods that customers send back. An efficient returns process is crucial to maintaining customer trust and managing inventory effectively. 

Best practices for handling return include clear return policies, swift processing, and quality checks for returned items. 

Challenges in this step include high return rates, reselling returned goods, or customer dissatisfaction. 

Offering clear communication with customers, analyzing return reasons to improve product quality, and efficient restocking procedures can help to address these issues.

Technologies in Order Fulfillment 


Technologies in Order Fulfillment


Role of eCommerce Platforms


E-commerce platforms are key for order handling. They give a digital space for customers to choose and buy items. More than that, these platforms have built-in systems for order handling, allowing the tracking of orders from start to finish. They give sellers useful data on what customers like, what they buy, and sales patterns, helping them decide what to sell and how to market.


Utilization of Inventory Management Systems


Inventory management systems are important for order handling. These systems keep track of stock, sales, orders, and deliveries in real-time, ensuring there’s always the right amount of stock. They help businesses cut costs and boost sales by avoiding too much or too little stock. They also help keep warehouses orderly, making picking, packing, and shipping orders efficient.


Use of Automation and Robotics


Automation and robots are becoming more common in order handling. Automated storage systems, conveyors, and robots speed up picking and packing, cutting down the time to handle an order. These technologies also reduce human mistakes, making order handling more accurate. Robots, especially, can work all the time, increasing work output.


Impact of AI and Machine Learning


AI and machine learning greatly impact order handling. AI can look at customer data and guess buying behavior, helping businesses foresee demand and adjust their stock. 

Machine learning can make warehouse work better by choosing the best picking routes and automating common tasks. They can also improve customer service by allowing real-time tracking of orders and guessing possible delivery problems. 

AI and machine learning are changing order handling, making it quicker, more accurate, and more efficient.

Best Practices in Order Fulfillment


Best Practices in Order Fulfillment


Accurate Forecasting


Accurate Forecasting is key for successful order handling. It uses data to predict customers’ wants, keeping inventory at the right level. Good forecasting avoids too much or too little stock, saving money and keeping customers happy. Using smart tech like AI can make forecasts better.


Streamlining Process


Making processes simple is vital in order handling. Businesses can cut mistakes and work better by using simple, standard methods. This might mean using automated systems for jobs like packing and shipping, making order handling faster and reducing mistakes. Also, linking systems can smooth data flow between teams, leading to quicker and better-coordinated responses.


Organized Warehouse Management 


A well-organized warehouse is important for order handling. Quick and right picking of orders leads to fast deliveries. Businesses can use warehouse management systems to best use storage space, handle inventory and automate tasks. These systems can also give helpful feedback on warehouse work, showing where to improve.


Open Customer Communication 


Open communication with customers is important in order handling. Regular updates about orders build trust and improve the customer’s experience. Businesses should be open and clear, quickly letting customers know about delays or problems. A good customer service system can quickly sort out customer questions and worries.

7 Steps of the Order Fulfillment Process 2




It’s a key business task that affects how happy customers are, how well the business runs, and the bottom line. 

An efficient order-handling process can foster business growth, increase profits, and ensure sustained success over time if carried out correctly. 

Globallyfulfill specializes in order fulfillment, they have experts to solve your problems, and they also offer many solutions for you.

Doing these steps well can give your business a strong edge in a constantly changing marketplace.

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