Is selling candles still profitable in 2023?

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Market Analysis

The global candle market size was valued at USD 12.88 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.7% from 2023 to 2030.

High consumption of candles as an aesthetic-appealing product among female millennials for household application is anticipated to drive growth.

Candles are increasingly being adopted in home decoration to enhance the overall ambiance. The rising popularity of scented candles, in line with the wellness trend, is further expected to boost industry growth.

dropship candles

Price of Candles

Assuming that demand remains steady in the coming years, it is likely that the price of candles will remain fairly stable too. This means that candles can remain a profitable product to sell, as long as manufacturers can keep costs low.


Key Strategies for a Successful Candle Business

Key Strategies for a Successful Candle Business

For a candle business to be profitable in 2023, it will be important to focus on the following strategies:

Develop a differentiating factor. 

This could be related to the type of candle (aromatic, traditional, etc), the mode of production (handmade, organic, etc), or the type of packaging (sustainable, recyclable, etc).

Reach out to a niche audience. 

As the candle market has become increasingly competitive, the best way to stand out is to target a specific group of customers.

Finding a unique market segment and utilizing targeted marketing strategies can help you distinguish your brand and reach a larger audience.

Make use of digital tools. 

The internet has enabled candle businesses to reach a wider range of customers. Utilizing marketing platforms such as social media and creating an online store can help you increase sales and build a loyal customer base.

Stay up to date with the latest trends. 

It is important to stay ahead of the competition by offering the latest trends in candles. This could involve incorporating new fragrances, shapes, colors, and packaging into your product line.


Dropship candles are the perfect solution for a candle business. They provide an efficient, cost-effective way to ship candles and enable you to offer customers a vast variety of styles, colors, and sizes.


Tips to Consider Before Dropshipping Candles


When dropshipping candles, there are a few important tips to keep in mind:

Choose a reliable supplier

Look for a supplier that is reliable and trustworthy and offers quality products.


Thoroughly research all products

Ensure that all products you dropship comply with safety standards and are of good quality.


Develop an efficient shipping plan

Determine the best shipping plan based on cost and timeframe.


Dropshipping candles can be the perfect solution for a candle business. With its cost-effective and hassle-free shipping, you can easily offer customers a wide variety of styles and sizes. Just keep in mind the important tips when dropshipping candles and you’ll be off to a great start.


What are the benefits of dropshipping candles?


Low start-up cost

Dropshipping candles does not require investment in purchasing stock or hiring staff. You are only required to purchase the candle products you require to fulfill orders. This keeps your overall start-up costs very low.


Low risk

Since you do not store any inventory, there is no risk of you not selling the product or it becoming obsolete or out of stock. There is also no risk of having to find storage space or disposal of unwanted stock.


Flexible shipping 

Dropshipping candles give you the flexibility to ship directly to your customers. You do not need to worry about fulfilling orders or managing the delivery. This makes it easier to focus on other aspects of your business.



There are a wide variety of candle types, styles, and scents that you can choose when dropshipping. You can offer your customers a larger array of products to choose from.


Fast turnaround

Since the product is shipped directly from the supplier, there is no waiting to stock and ship the product. This means that orders can be fulfilled faster and customers can be provided with a better shopping experience.


Globallyfulfill is a professional ECommerce Dropshipping Agent. It specializes in a one-stop service of order fulfillment for small and medium eCommerce sellers, covering product procurement, warehousing management, quality control, logistics transportation, and customized brand packaging.


What types of candles are most popular to sell in 2023?

What types of candles are most popular to sell in 2023

In 2023, the most popular types of candles to sell are likely to be soy candles, scented candles, wooden-wick candles, and reed diffusers. Soy candles in particular are gaining in popularity due to their eco-friendly qualities and long burning time.

Other popular options may include beeswax candles, vegetable-based candles, and non-toxic candles.

Additionally, pillar candles, jar candles, travel tins, and themed candles are all likely to remain popular options among buyers.



Overall, selling candles can still be a profitable business in 2023, as long as you develop a differentiating factor, reach out to a niche audience, make use of digital tools, and stay up to date with the latest trends. Utilizing these key strategies can help you create a successful business in a competitive market.

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