One of the most popular and lucrative business ideas encouraging online businesses to enter the rapidly growing e-commerce market is dropshipping. Not only is it easy to get started, but it is almost cost-free as well.
You only need to set up an online store, import products from a low-cost retailer to your website, and start marketing them on social media and search engines. It seems quite simple, right?
However, choosing which products to sell is the biggest challenge that the majority of new dropshipping business owners run through.
It can be regarded as your company’s most crucial choice and will have a long-term effect on its success or failure. That is precisely why we are writing this piece.
In this article, we are about to unravel the 11 top trending dropshipping product categories you can consider for your online store in 2023 and beyond.
The aim is to make your selection simple and to help you succeed in the business. Let’s begin by first getting the basic background knowledge about dropshipping.
What Is Dropshipping?
Dropshipping is a special form of internet retail that enables vendors to sell goods without actually holding any stock on hand. Orders placed by clients through your e-commerce site will be processed and distributed by outside companies.
Dropshipping is a popular business model among online store owners since it makes it simple to set up an online store and get products from independent vendors. Dropshipping enterprises can be quite competitive, though, and differentiating your goods might be difficult due to the low entry hurdles.
To succeed in this paradigm, sellers frequently must provide competitive prices, which results in slim profit margins.
Furthermore, the seller has no control over the nature of the goods, the cost of shipping, or the timing of delivery, which can result in dissatisfied customers and impede the profitability of an online store owing to delays, refund requests, and unfavorable customer feedback.
How Can You Find Trending Dropshipping Products to Sell
So how do you go about selecting the top dropshipping goods to sell to your clients? A little market research can go a long way, as many flourishing dropshipping companies would attest.
There are currently numerous dropshipping websites and free tools for product research online, regardless of your product category. Here are some helpful hints and techniques for choosing things that will succeed for your company.
1. Follow the Social Media Trends
Instagram, TikTok, and Pinterest are just a few of the social media platforms that give users first-hand access to popular dropshipping goods. Now is a good opportunity to sign up for an account on each of these sites if you don’t already have one.
Even if you already have a personal account on a well-known social media platform, it might be beneficial to open a new one that is dedicated to locating dropshipping merchandise to sell.
To discover what kinds of items popular influencers in your field are pushing and the emotions they elicit, make sure you follow them.
Having a social media presence can be a terrific method to promote your goods. Using tools like Pinterest Analytics and Instagram Insights, you can track the effectiveness of your postings.
As part of their broader Meta Business Suite, Facebook also provides a wonderful product research facility called Meta Foresite.
2. Analyze the Competition
Any marketing strategy must include a minimal amount of competitor snooping. It’s a fantastic technique to learn which dropshipping goods your rivals are selling as well as which ones they aren’t.
Keep an eye out for any gaps that your company can address as you follow the websites and creators.
Offering a few distinctive products from hot dropshipping categories might be a terrific strategy to increase your profit margin, even though high-demand products are always safe bets.
3. Make Use of Google Trends
Wouldn’t it be fantastic to know how much attention the top trending dropshipping products were attracting? A free program that enables you to do this is called Google Trends.
Google Trends, a go-to resource for marketers and company owners worldwide, will provide you with an inside look at the things that consumers are searching for online.
Google Trends will show you which phrases are generating the greatest traffic, how interest has changed over time, and what’s currently popular in your category by just typing in keywords associated with your dropshipping product ideas.
Which are the Best Selling Dropshipping Products In 2023?
Below we have listed the best dropshipping product categories to offer in your online store this year. Making the best choice might be difficult.
We don’t simply talk to people who want to launch a new store; we also talk to people who are seeking fresh ideas to expand the product selection of their current online store or to figure out what it is that they should concentrate on with their sales methods.
1. Clothing
Clothing is among the dropshipping areas that consistently experience interest over time, according to data gathered from Google Trends, making them some of the greatest products to dropship.
Despite the recent epidemic, this product sector has had consistent growth throughout the years.
The compound annual growth rate (CAGR) for the eCommerce fashion business is predicted by Statista to be about 27% between 2014 and 2026, with revenue reaching $343.70 billion in 2023.
Children’s clothes, men’s clothing, and women’s clothing make up the majority of the clothing category in the US.
Women’s clothing is one of the most popular dropshipping products because it makes up the largest portion of the fashion sector. This knowledge can be used by drop shippers to dropship clothing and increase sales.
The top dropshipping items in the category of clothing and apparel include:
- Bodysuits
- Cargo shorts
- Flannel shirts
- Floral-print kimonos
- Golf polos
- Jeans
- Leggings
- Loafers
- One-piece swimsuits
- Pullover hoodies
- Socks
- Sports bras
- Sundresses
- Sweatpants
- Swim trunks
- Tank tops
- T-shirts
- Underwear
- Unisex clogs
- Wire-free bras
2. Kitchen and Dining
According to data, the retail sales value of kitchen appliances is predicted to rise in the ensuing years and surpass 19 billion dollars by 2024.
Portable blenders and electric kettles are two popular products that have long been consumer necessities and are excellent dropshipping candidates. A growth in demand for smart kitchen tools and devices for healthy cooking is another development.
Since more people are focusing on preparing nutritious and time-saving meals, sales of efficient and smarter appliances have increased. So, among the top-selling dropshipping products are things like air fryers, cutting tools, cookers, and blenders.
The top dropshipping items in the category of kitchen and dining include:
- Air fryers
- Bento-style lunch boxes
- Coffee pods
- Electric kettles
- Kitchen scales
- Latte mixes
- Portable blenders
- Reusable water bottles
- Shaker bottles for protein shakes
- Stainless steel tumblers
- Water filters
3. Baby and Kids Products
The items for children and babies are listed next. Dropshipping vendors shouldn’t pass up this business opportunity because statistics show a consistent rise in searches for baby care products.
The market for baby items is thought to be worth more than $134 million worldwide. Additionally, between 2022 and 2030, the infant products market is anticipated to develop at a compound annual growth rate (CAGR) of 5.7%.
Notably, premium, high-quality baby items will present an investment potential for drop shippers. This is a result of parents’ increased understanding of the importance of newborn hygiene and wellness.
Additionally, parents all across the world are being more selective when choosing baby-related products. Therefore, while selecting baby products for your dropshipping items, you should purchase stocks directly from reliable and trustworthy brands.
The top dropshipping items in the category of baby and kids products include:
- Baby bottle sterilizers
- Baby bottles
- Baby carriers
- Baby healing ointments
- Bibs
- Booster seats
- Breast milk storage bags
- Custom onesies
- Diapers
- Manual breast pumps
- No-touch forehead thermometers
- Nursery decor
- Pacifiers
- Personalized baby blankets
- Silicone teething toys
- Sponge bottle brushes
- Stroller fans
- Strollers
- Water-based wipes
- White noise machines
4. Health, Beauty and Personal Care
By 2026, the global beauty market is expected to reach $550 billion. It simply makes sense to take advantage of the common desire for individuals to feel and look their best.
Products for skin care, cosmetics, hair care, and fragrances are sure to be popular as long as you promote them well.
Although conventional items are more frequently purchased, people are becoming more interested in organic, natural, and eco-friendly alternatives.
The top dropshipping items in the category of health, beauty, and personal care include:
- Acne foaming washes
- Acne treatment gels
- Bamboo toothbrushes
- Beard grooming kits
- Cruelty-free mascaras
- Electric toothbrushes
- Eyeliner pencils
- Face masks
- Facial wipes
- Foundation brushes
- Hair growth oils
- Hair nets
- Hand sanitizers
- Hand soaps
- Hot air brushes
- Hydrating eye gels
- Jade rollers
- Lip masks
- Loofah sponges
- Makeup blending sponges
- Makeup remover wipes
- Pimple patches
- Posture correctors
- Press-on nails
- Razors
- Scalp massagers
- Sunscreens
- Vitamin C serums
- Water flossers
5. Pet Supplies
Over the previous five years, searches for pet supplies have significantly increased. More than 70% of American customers, according to a survey from 2022, would rather reduce their spending in other parts of their lives than on their dogs.
Pet supplies are a great choice for dropshipping businesses because they are so profitable.
Additionally, drop shippers have a better potential to gain devoted clients. Customers will keep buying different pet items as pets continue to play a bigger role in people’s lives.
Consider packaging your products to meet clients’ needs while increasing the order value if you intend to dropship pet supplies.
The top dropshipping for the category of pet supplies include:
- Automatic feeders
- Cat litters
- Collars
- Dog beds
- Dog chew toys
- Dog crates
- Dog poop bags
- Dog travel bags
- Dog treats
- Dry dog food
- Food bowls
- Harnesses
- Odor eliminators
- Pee pads
- Pet clothing
- Pet grooming supplies
- Pet hair removers
- Probiotic chews
- Rawhide kabobs
- Treat dispensers
6. Home Interiors
The home decor industry’s customer purchasing habits have undergone substantial changes as a result of the work-from-home culture.
Overall, there has been a rise in interest in home decor, with millennials dominating online furniture sales and driving the digital trend.
Furthermore, according to studies, the global market for furniture eCommerce is anticipated to rise by 41% to $41 billion by 2030. Home interiors are thus one of the potential markets to locate hot goods for dropshipping.
The top dropshipping items for the category of home interiors include:
- 3D wall art
- Bedding
- Candles
- Ceramic vases
- Christmas decor
- Curtains
- Laundry baskets
- Microfiber bed sheets
- Picture frames
- Rugs
- Satin pillowcases
- Shower curtain liners
- Smart speakers
- Sofa covers
- Throw pillows
- Wall and table clocks
7. Office and Stationery Items
The market is flooded with stationery products, which are also one of the top dropshipping items to offer. Google endorses these office supplies, which have long been in high demand!
Sales and demand for home office supplies, standalone desks, headphones, monitors, and related equipment had considerably expanded as a result of the post-pandemic era.
As students return to school, there has also been an increase in demand for basic stationery items like pencils and paper. To maximize your dropshipping business, take into account these top dropshipping products.
The top dropshipping items in the category of office and stationery supplies include:
- Day planners
- Desk mats
- Desk organizers
- Dry-erase markers
- File folders
- Gel pens
- Heavy-duty packaging tapes
- Ink cartridges
- Lamps
- Laptop stands
- Lined notepads
- Mechanical pencils
- Mousepads
- Multicolor pens
- Noise-canceling headphones
- Paper shredders
- Pencils
- Permanent markers
- Printing papers
- Staples
- Sticky notes
- Whiteboard erasers
- Wireless keyboards
8. Tools and Home Improvements
As people sought out methods to make their homes more cozy and useful, demand for home improvement goods reached an all-time high.
The market has remained robust even after lockdowns were released, making it one of the most popular dropshipping products.
Improvements to the home might range from sophisticated gadgets like air purifiers and aromatherapy diffusers to practical items like step ladders and outside lighting.
Tools in this category that are multipurpose and attractive are the main sales drivers. Consider creating platforms to display your products as a result.
The top dropshipping items in the category of tools and home improvements include:
- Air purifiers
- Aromatherapy diffusers
- Carbon monoxide detectors
- Cordless electric drills
- Digital micrometers
- Drill bit sets
- Electric screwdriver sets
- Electrician scissors
- Gardening scissors
- Hanging wall hooks
- Magnetic screen doors
- Mini projectors
- Plastic welders
- Security cameras
- Shelves
- Silicone drain protectors
- Smart locks
- Solar outdoor lights
- Step ladders
- Video doorbells
9. Automotive Accessories
Over the past five years, there has generally been a significant rise in the number of searches for automotive accessories.
In 2022, the market for automobile accessories was estimated to be worth $498.9 billion, and by 2030, it is expected to be worth $821.7 billion.
The desire for quick-moving automobile accessories and vehicle customizations is also anticipated to accelerate the growth of the auto accessories industry.
According to these figures, dropshipping vendors have a lot of chances to profit from goods in this market.
The top dropshipping products for the category of automotive accessories include:
- Air fresheners
- Car seat gap fillers
- Car trash cans
- Floor mats
- GPS navigators
- Leather conditioners
- Parking sensors
- Phone holders
- Seat covers
- Steering wheel covers
- Window shades
- Wiper blades
10. Gaming Products
The online gaming industry is expanding quickly and offers drop shippers a lucrative potential. An indication of a growing sector with enormous potential is the exponential rise in gaming-related Google searches over the past five years.
With an expected annual growth rate of 2.83%, the gaming equipment segment’s sales are predicted to reach $30.43 billion in 2023.
By focusing on this sector, drop shippers may take advantage of the gaming fervor of their customers to spark curiosity, interaction, and eventually, sales.
The top dropshipping items in the category of gaming products include:
- Computer glasses
- Controller skins
- Gamer chairs
- Gaming controllers
- Gaming earphones
- Gaming headsets
- Gaming mice
- Gaming monitors
- Gaming mouse pads
- HD headsets
- Laptop desks
11. Cellphone Accessories
Over the previous five years, Google search data for phone accessories has shown a continuous demand.
Phone accessories are among the products with the highest margins that can generate substantial profits for sellers, especially in light of the expanding digitization and the widespread usage of smartphones.
In addition, reports indicate that the size of the global market for mobile phone accessories is expected to increase between 2020 and 2030.
In 2023, the market is anticipated to be around $310.1 billion, and by 2030, it is anticipated to be worth 413.2 billion.
Dropshippers now have excellent potential to profit from this expanding market by providing a variety of phone accessories. However, merchants shouldn’t overlook needs like phone cases and screen protectors, some of the top dropshipping products.
The top dropshipping items in the category of cellphone accessories include:
- Charging cables
- Phone cases
- Phone mounts
- Phone tripods
- Portable chargers
- Portable green screens
- Ring lights
- Screen protectors
- Selfie sticks
- Wireless charging stations
- Wireless headphones
The Conclusion
The dropshipping item rankings are recommendations for selecting products for your company, but they are not all.
The goal of this phase is to pinpoint your target market, choose whether to focus on categories or well-known products, assess the performance of your rivals, and choose the dropshipping products that will provide you with the largest profit margins.
To enhance efficiency, you should think about eCommerce platforms or marketplaces when launching a dropshipping firm.
As a result, if you’re serious about growing your dropshipping business, start looking into and identifying a suitable market for yourself.
