Optimising An Amazon Product Detail Page: A Simple Guide To Doing It

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Amazon. Everyone knows it. It’s a place to get any product you could probably think of. That’s from the consumer perspective at least. For this article, I’ll be focusing on the seller’s perspective — your perspective.

 

Amazon is one of the best digital marketplaces you can host your online business. 

 

Having over 310 million active users it is evident that Amazon will have the target audience your product is built for and since 51% of consumers say they start their product searches on Amazon, you can be assured your product will have all the exposure it needs.

You can make sure your customers and target audience are able to get to your products from the search easily by building a great and optimised Amazon product detail page. 

 

This article will guide you through optimising your product detail page. So, pay attention to the points as you read along.

 

What is an Amazon product detail page?

 

What is an Amazon product detail page

 

An Amazon product detail page is a landing page built to host the details of a particular product on Amazon.com and the Amazon app. Having your store removes the stress of starting your own website and gathering traffic.

 

You get to focus on sourcing and manufacturing your products, two services Globallyfulfill can help you accomplish.

 

See this product page as your storefront. It is designed to provide all the information about your products your customers will need to know. 

 

Everything from a product description and its current selling price to any available discounts and a button to make a purchase will be present on your product detail page

 

Its main aim is to instill enough trust in your customers to buy your product since it is on this page that they get some kind of a feel of what the product will be like and what it will do in the event they buy it.

 

Some of the info a typical Amazon product detail page provides includes:

 

  1. Name of your brand
  2. Your brand’s logo
  3. Name of the product
  4. Product images and videos
  5. Its model number
  6. Product dimensions and weight
  7. Quantity of product in stock
  8. CTA buttons 
  9. Information about shipping and return policies
  10. Customer Rating and reviews

 

The marketplace itself uses the info provided to give customers the best offers through an algorithm. 

 

This algorithm goes through things sellers can control performance of the seller’s account, product price, fulfillment method, A+ content, customer reviews, availability, and a ton more.

 

Anatomy Of an Amazon Product Detail Page

 

Just like any kind of digital marketplace like Shopify, Alibaba and the rest, Amazon’s product pages are designed to maximize conversions. 

 

Product descriptions and other information provided on the page are selected based on what the marketplace predicts will add more value to the consumer and improve the chances of a purchase.

 

Naturally, a lot of the content in these product detail pages will be different from page to page depending on the particular item being sold.

 

Below is an image of a typical product detail page. I’ll also be breaking down its various parts below the image.

 

a typical product detail page

 

1.Product Category: The product’s categories and subcategories are located near the top of the product detail page. You should make sure your products are in the correct category for accuracy and optimal discoverability.

 

2.Images and Videos: By default, a product detail page will show up to 6-7 images and 1 video, though you can upload more. Your first image will become the default product image for the main thumbnail, and shoppers can view other images by hovering over them. Videos included in product detail pages can be no longer than 20 minutes

 

3.Title: This is where the name of the product is displayed. In this case, the title of the product is AMD Ryzen 9 5950X……..

 

4.Visit Store Link: This allows you to include your Brand Store homepage on the Amazon Store.

 

5.Product Rating: This is the average rating for the product based on all the product’s Amazon user reviews, represented on a scale of one to five stars.

 

6.Brand: The brand name of the product is shown here.

 

7.Badges: These are small indications that appear on your listing and are controlled by Amazon. Examples: Amazon’s Choice badge, Best Seller badge

 

8.Buy Box: This display has the Add to Cart button that customers can click on to add the product to their cart. A product needs to be eligible to win the Buy Box

 

9.Price: This field shows the price of the product from the seller or a price range based on varying factors.

 

10.Availability: This notes if the product is in stock or low stock, providing an anticipated date of availability if out-of-stock.

 

11.Seller and fulfillment method: This indicates which fulfillment method the seller winning the Buy Box is using.

 

12.Variation options: Here you’ll find all available options for the product you’re currently viewing. For example, if the same style of microfiber couch you’re viewing is also available in faux leather, velvet, or linen material, those additional variations can be found here.

 

13.Size: This lists the size of the parent product. (ex. 20-ounce, large)

 

14.Product Features / Key Features: These are the bullet-pointed product information highlighting the product’s primary features. 

 

15.Product Description: The longer description area lower on the PDP allows you to expand on the information provided in the Key Features section above the fold. This section does not need to use bullet points.

 

Steps for creating a new Amazon product detail page?

 

Creating a new product detail page for your product on Amazon is pretty easy. You just need to follow these quick steps to have your new product listing ready to go. 

 

  1. First up, you need to Sign up and log into your Amazon Seller Central Account.
  2. Next step, you navigate to the Inventory tab and a drop-down menu will appear. Choose the “Add a Product” option from the drop-down menu.

 

Add a Product

 

If you are selling a brand new product on Amazon, click on “I’m adding a product not sold on Amazon.” to create a page for a brand-new item, or else you can just add a product using the “Find Your Product” search function (for products already on Amazon).

Find Your Product

  1. Finally you pick the appropriate category for your product, such as Tech or Clothing. This step of choosing the right category is important for several reasons, but at this stage, it will impact the data fields you’re provided with to add product details.

 

choosing the right category

 

Once you have done this, add all of your important product details, such as a product description, key features, and product images.

 

add all of your important product details

 

And voila, a functioning product detail page.

 

How Can You Optimize an Amazon Product Detail Page?

 

Amazon is one of the largest online platforms for offering your goods but there are a variety of factors that influence whether or not your product page will convert and each of these factors needs to be carefully considered when optimizing.

 

If all the elements within your product detail page are as top-notch as they can be, things like your sales, click-through rates, and organic traffic will rise tremendously

 

To begin this, I’ll highlight some of the elements of your product detail page you can optimise.

 

  1. Images & Videos

 

Images & Videos

 

Since your store is online, your customers don’t exactly know what they are buying so, they depend on you to provide an excellent visual representation of whatever products you’re selling. 

 

This means you have to put extra effort and invest in taking good-quality photos and videos.

 

Use clear, well-lit product photos and well-recorded videos taken from multiple angles to show the customer how it looks.

 

You can even go a step further and take videos and photos of the product being used in various situations to help the customers visualize how the product functions better.

 

You can also take photos and videos of the product beside other common household items to give customers a sense of how large the product is.

 

  1. Title, bullet points, and description

 

Title, bullet points, and description

 

These three elements are critical aspects of your listing. Your product title is one of the first things your consumers will notice when they discover your product so optimising them is necessary to give your audience valuable info.

 

When writing your productions, ensure you focus on key features or benefits of the product. Make sure the message is clear and cannot be construed differently.

 

As you write, remember that your customers cannot observe and feel the products firsthand before purchasing so it is whatever you provide as a description that they can use to judge if they would buy or not.

 

So ensure you write without overhyping the product beyond what it truly offers. 

 

You can include keywords in your description to make it a lot more targeted to specific customers. Use software like Keyword Scout to find relevant and popular keywords for your products.

 

  1. Price

Your product’s success also hinges on its pricing. If you set the price too low, it might make people think it’s of inferior quality. On the other hand, pricing it too high without a justifiable reason could turn customers away. A smart pricing strategy is key to staying profitable and competitive.

 

  1. Reviews and Ratings

 

Reviews and Ratings

 

Amazon places a big focus on keeping customers happy, and they care about product reviews and ratings in their search system. Having a good star rating and lots of positive reviews tells Amazon your product is good, and they’ll promote it more.

 

While you can’t directly change your review count or rating, you can do things to get more Amazon reviews. Customers often rely on these reviews to decide what to buy.

 

If you get any negative feedback, deal with it quickly. If you’re fast, customers might take down their negative reviews if you offer a replacement item or a refund.

 

Other Tips For Optimising Your Amazon Product Detail Page

 

1.Use Amazon’s A/B testing tool

 

Use A/B tests to compare different product images, titles, bullet points, and your A+ Content.

 

Use Amazon’s Manage Your Experiments feature in Seller Central to compare two versions of an element. 

 

Amazon shows one version to one group of customers and another version to a second group. After the test, check the data to see which version had a higher conversion rate (CVR) and brought in more sales.

 

2.Use Fulfillment by Amazon (FBA)

 

In the US, where there are over 150 million Amazon Prime members, it’s clear that the top filter used on the Amazon marketplace is for Amazon Prime. 

 

Shoppers love the fast, free, and reliable shipping options and excellent customer service that come with Amazon Prime membership. That’s why sellers who offer Amazon FBA are preferred.

 

By providing FBA, you ensure a positive customer experience, and this positivity may show up in your reviews and search result rankings. 

 

Another perk of having an FBA plan is that Amazon takes care of everything from packaging to shipping and handling customer inquiries and returns.

 

3.Do a Keyword Search

 

At the heart of Amazon SEO is solid keyword research. To find your audience, put yourself in their shoes and figure out the exact words or phrases they type into the Amazon search bar.

 

You will need to first understand short-tail or seed keywords that best define your product type. 

 

Once you have determined the primary keyword that best defines your product, you can move forward and begin generating a list of keywords for your Amazon listing optimization. 

 

Type a variety of words and phrases into Amazon’s search box. Look at the drop-down suggestions and start compiling a list of potential keywords and phrases, relative to your product.

 

An effective approach to any keyword research process is to perform competitor analysis using an optimization tool. There are many keyword research tools available to Amazon sellers such as Helium 10’s Cerebro and Keyword Scout. 

 

Conclusion

 

Selling on Amazon comes with its challenges, and optimizing product listings is no different—it can be both demanding and time-consuming.

 

By investing time and effort into improving your Amazon search engine optimization, you not only boost sales but also enhance your ranking for greater visibility and buyer attraction. Make sure to regularly optimize your product listing as part of your SEO strategy, with a strong focus on key elements like:

 

  1. Keywords
  2. Product titles
  3. Product descriptions
  4. Key features (bullet points)
  5. Product images
  6. Product pricing
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Fits
1 month ago

Usually I do not read article on blogs however I would like to say that this writeup very compelled me to take a look at and do it Your writing style has been amazed me Thank you very nice article

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